Our 2018 voter registration campaign

Have you Got 5 while your socks dry? Introducing our new voter registration campaign which asks you to use your wasted time to register to vote ahead of the 2018 local elections. Find out more…

By Alex Chafey, Senior Communications Officer (Campaigns), Electoral Commission

It’s time for our big push to get people registered in time for the local elections on 3 May, and we’ve got a brand new approach to the campaign which we’re excited to share with you for the first time.

It’s been a busy few years in the world of electoral registration with record-breaking registration rates ahead of the EU referendum and 2017 general election.  But while progress has been made, particularly with people moving house and becoming old enough to vote, the work never stops to make sure anyone eligible is able to have their say.

Got 5 painting toenails

Got 5?

To highlight how easy it is to register to vote, and to help convince all those people who have been putting it off, our campaign asks people to think of times they’ve ‘got 5’ and consider using that time to register to vote.

So whether you’re running your bubble bath, waiting for the kettle to boil, or letting your newly-painted toenails dry you can register to vote while you wait. What could be easier?

Highly targeted

Since local elections are only taking place in a select number of areas in England this year, we need to be sure that our campaign is only focused in those places. Gone are TV and radio, which can’t be precisely targeted so would be too wasteful.

Instead we’re using a combination of billboards, video on demand, digital audio (like Spotify), Facebook, Instagram and digital banner ads. And, in Electoral Commission firsts, we’re using Snapchat and distributing nearly one million voter registration beer mats to student bars.

Beer mat

Informed registration

To help minimise the number of applications from people who are already registered to vote we’re including information to make it clear when you need to register: when you change address or if you’ve never been registered before.

We are hoping this will go some way to minimising the unnecessary burden of duplicate applications on electoral administrators.

Get involved

To support our activity we’ve produced registration and information resources which you can download from our resources hub.

We’re really looking forward to seeing how our new campaign does and can’t wait for everyone to see it. So if you’re in a local election area keep your eyes peeled from now until 17 April. And if you’ve #Got5 and you’re not already registered, go to gov.uk/register-to-vote now.

This entry was posted in #yourvotematters, Campaigns, Register to Vote. Bookmark the permalink.

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